Improve Your Marketing Strategy

Connie Ragen Green
4 min readFeb 5, 2022

How to Improve Your Marketing Strategy by Staying Relevant and Consistent

Connie Ragen Green — Improve Your Marketing Strategy

Your marketing strategy is key to building brand awareness, reaching your target audience, attracting sales, and taking your business to the next level. So, invest in it and in yourself with training, consistent practice, and hiring a mentor to guide you. Deciding to improve your marketing strategy must be first and foremost as you go about your daily tasks and activities.

Come up with an effective strategy that allows you to continue promoting your brand despite economic downturns. When the 2008 Recession hit hard, my business doubled overnight. I’d only been an online entrepreneur for a couple of years at the time, so I focusing on learning as much as I could to enable me to improve my marketing strategy in real time. When the pandemic began in February of 2020, I was in a prime position to once again double my business.

One mistake that most entrepreneurs and small business owners make during a recession or other financial downturn is to cut back on marketing activities. Don’t make the same mistake. You want to retain your customers, acquire new ones, remain on top of their minds, and turn them into long-term clients. The only way to achieve that is by setting aside a budget for your marketing processes and ensuring you continue to advertise your offers during difficult times.

Use content marketing to build and strengthen customer relations, hold on to existing customers, attract new sales, and continue operating during economic hardships.

Understand your target audience to provide content they are interested in. Use your content to add value to your followers’ lives, nurture leads, and turn prospects into customers. Curate content that caters to their needs, provides solutions to pressing issues and makes their lives easier. Share promotional content that caters to different needs. Target high-paying customers and low-paying ones. Create offers that appeal to different types of people and ones that meet various needs.

Use different pricing strategies to ensure sales. For example, value-based pricing, promotional pricing, psychological pricing, bundling, and premium pricing. Doing this ensures you continue selling your…

Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.