Huge Profits with Publishing

Connie Ragen Green
5 min readFeb 8, 2023
Connie Ragen Green — Huge Profits with Publishing

Mini Case Study: $250,000 a Year Making Huge Profits with Publishing Books

For many years, I have introduced myself to others as a writer, publisher, and entrepreneur. This was a concept first put forward by Guy Kawasaki in his revolutionary book, APE: Author, Publisher, Entrepreneur: How to Publish a Book in 2012. You can make huge profits with publishing, and I’ll share more details with you here.

I was going to title this, “$250,000 a Year Writing Books,” but the fact is that you never ever need to write a book yourself to make this work. If you can outsource the writing of books, then you can do this. For that matter, if you can ask 20 people a simple question, you can also do this. Here’s how:

First, you need books. If you’re a writer, then you can skip ahead. If you’re not, you’re going to either:

A: Outsource the writing of your books. This is almost better than writing your own because you can hire multiple writers to write multiple books at the same time if you like.

The key, of course, is to find good writers who don’t sound like they’re an AI (artificial intelligence) program. Your non-fiction books need not only good information people want, but also personality. It’s the helpful information that will sell the first book, and the personality that will keep buyers coming back for more and more.

If you hire more than one writer, then you’ll need to coach them on having a coherent voice. Ideally all of your books should read like they were written by one person — you.

B: Use other people’s articles. This is a super easy way to put a book together very quickly.

First you choose your topic and then you find blog posts and articles that directly address that topic.

Next, you approach the authors and ask if they would like to be in your book. You’ll have maybe 10 or 20 experts in each book, each with their own chapter.

People will say yes to this because they love the extra exposure of being in a book with the other experts. And you’ll give them the opportunity to build their lists by making a free offer at the end of their own chapter, too.



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.