Member-only story
How to Be Original When Everything Has Already Been Said and Done
How can we be original and innovative and worthy of attention and praise when it’s all been done before?
We all want to be unique. And we are, until we decide to write or create something and realize that everything has already been said and done. So, how can we be original and innovative and worthy of attention and praise when it’s all been done before?
I’ve discovered a few things since leaving my old life behind and coming online as an entrepreneur in 2006. One is that writing and creating is not about picking original ideas. It’s about finding original ways to communicate your message to the world, or at least to the people who will be interested in you and what you do and say.
Several years ago I mentored a woman who has been online for almost two decades now. I had met her previously and was already on her list but had never purchased anything from her. Early on in her career, she made a name for herself as a “coaches’ coach” and traveled the world speaking and working with people who were at the top of their game. When she came to me, after hearing me speak at a marketing event in London she admitted that she had let her business go in the past couple of years and just wasn’t earning the income that her reputation should have afforded her. I suggested we have a call at the…
