How to Attract Ideal Clients for Your Business

How to Attract Ideal Clients

Learning how to attract ideal clients is important, but the first order of business is to figure out who your ideal client actually is. When you figure that out you’ll be able to create better products and services, based on exactly what they really need and want. There is an easy way to get started with market identification.

Your ideal customer, as identified, will become very important going forward. As you continue to learn about them, you’ll be able to identify more problems that you can solve within your expertise, thus, creating a very powerful product creation cycle that works in concert with your marketing plans.

How to Determine If a Client Is the Right Fit

If you have a service based business over a product based business you may have to work a little differently to get the right clients. You’ll do “all of the above”, but you’ll have the added step of speaking directly with the client and working with them one-on-one. You can do this in a few different ways.

We discussed a freebie, and if your client liked the freebie and now wants to move forward to working with you, it’s best to start with a small or short term project. During project ask yourself the following questions.

Taking this time to test the client’s responsiveness and the overall fit between the two of you is an important way to ensure that taking on the client long term will pay off for both of you. If you start with a short term project you can get through it well, probably even earn a good testimonial out of it even if you don’t move forward and work with the person long term. If you’re finding that you don’t mesh with the people you’re attracting you may want to create a customer avatar to help you hone in your marketing. What other questions may I answer for you on how to attract ideal clients?

Thanks for reading — I’m Connie Ragen Green. I write, do online marketing, and help new online entrepreneurs build lucrative businesses. Since 2006, I’ve been working exclusively online, helping people create information products, get started with affiliate marketing, and write bestselling books with a powerful message. You can ask me to work with you, invite me to speak at your event, or set up a conversation on your podcast. I’m excited to hear from you!

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.

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