Member-only story
Growing Your Email List
If Your List Isn’t Growing, Your Business Isn’t Either
Let’s talk about growing your email list to grow your business. Any seasoned entrepreneur will tell you that one of the most important aspects of running a successful online business is to maintain a strong relationship with your customers. In this day and age, there are a number of ways to stay in touch with your customers (and leads) but one of the most effective, and often overlooked, is through email.
Having a mailing list allows you to connect with your customers on a more personal level, and it gives you the opportunity to share updates, promotions, and other content that might be of interest.
If there’s one important message to take away from the words that follow, it’s this: you are always going to be focused on list growth. There won’t ever be a day when you’re going to look at your mailing list and say, this is enough — I need no more — at least I hope you won’t!
Having said that, this does NOT mean you have to obsess about having a BIG list, though! Please don’t get caught up in the idea you must have a huge mailing list to succeed. There are too many successful businesses out there with relatively small lists for that to be true. The ‘big list’ ideal works against people, in that they focus so much on getting a big list, they fail to build relationships with…
