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Grow Your Business with Storytelling
Learning How to Grow Your Business with Storytelling Changes Everything!
As a young child, I can remember the feeling of being allowed to stay up past my bedtime to listen to the stories the grownups were sharing. Each person had a unique way of unfolding their story, and soon I learned to anticipate the rhythm and cadence that would accompany each storyteller. I dreamed of the time when I would have my own stories to tell. Now I not only share my own stories, but also teach others how to grow your business with storytelling.
How a 1920s Soviet Psychologist Can Make You a Better Storyteller
Bluma Zeigarnik was born in 1901 in the Soviet Union. She began researching human memory during her studies at the Berlin School of Experimental Psychology in the 1920s. What she found can make you a better storyteller today, a hundred years after her discovery.
As a psychologist and psychiatrist, she wondered why people could remember some things and not others. She conducted an experiment that compared the memory of incomplete and completed tasks. She repeatedly found with a wide variety of subjects that incomplete tasks were much easier to recall than completed tasks. Psychologists call this the Zeigarnik Effect.
