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Google My Business Marketing: What Is It?
Marketing and SEO That Makes Sense with Google My Business
Google My Business (GMB) is an essential marketing tool for any brand. Through GMB, you can update your business information on Google; appear on Google Maps; allow customers to make reservations, get directions to, or directly call your locations; and engage with existing and potential customers through their Google reviews. Even if you’re a solopreneur, working part-time from a home office, Google My Business marketing and SEO (search engine optimization) makes sense for you.
But just how important is Google My Business marketing and SEO? Consider this customer reviews stat: Approximately 63% of consumers check reviews on Google before visiting a business. In other words, more than 60% of the people searching for businesses on Google are ready to become customers. To make sure you get these consumers through your physical or virtual doors, keep reading. You can master GMB, make full use of its features, and attract the most customers.
What is Google My Business?
Google My Business (GMB) is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. A Google My Business listing is not unlike listings on online business directories…