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Giving Away Products: A Case Study
Giving Away Products Makes Excellence Sense…
One marketer I’ve known since coming online in 2006 recently brought in $145,000 in revenue and grew his list of customers and subscribers to over 20,000 (and counting), using this method. Giving away products is quite lucrative.
The key here is the promotion was designed to go viral (scroll down to read more on how to do this), creating 37% opt in rates on average and an astonishing 8% sales conversion rate from cold traffic.
That’s right… COLD traffic.
The campaign pays for itself, meaning the people who get the free product pay enough in shipping and handling to cover the costs of the campaign itself as well as the product and shipping.
Some days he actually turns a rather nice profit, depending on a few different factors. But he is never out of pocket to build his list. And taking a close look at this, I have to think it would work in almost any market, too. Here’s how it works:
He’s advertising a product for FREE. And who doesn’t love free?
Even better, this is a physical product that he sends in the mail. Everyone loves receiving real items vs virtual, and they also love getting packages in the mail. Giving away products brings joy to people and leads to…
