Email Marketing for Beginners

Connie Ragen Green
7 min readJan 18, 2023
Connie Ragen Green — Email Marketing for Beginners

Email Marketing for Beginners

Email marketing can be a very intimidating aspect of becoming an online entrepreneur. It is a process where you are asking permission to take someone’s name and email address, something very personal to many people, and contact them on a regular basis. I’ll share my experiences with email marketing for beginners with you here.

You may have many different questions and concerns about integrating email marketing as a part of your overall strategy for success. If you are new to this process, you will want to learn a variety of things such as the basic technical steps, the strategic options you have, and the etiquette that needs to be considered when communicating with your list.

Below, you will find the answers to ten of the most common questions about email marketing. This will provide you with a solid foundation to get started so that you can stop wasting time and build a list that is eager to hear your expertise and insight.

The longer you put this task off, which is a common obstacle for many, the more you are delaying profits and branding that could elevate you to the next level of success as an online marketer.

What Is Email Marketing?

For those who are brand new to the concept and don’t know what email marketing is, it’s a strategy of communicating with your target audience directly in their inbox rather than waiting for them to approach you on your blog or on social media platforms.

Many marketers use email marketing to showcase their expertise as a niche leader, to promote products and services (either as a vendor or affiliate), and to serve the needs of their audience.

You can drive traffic to your blog, to sales pages or to your social media accounts. Ideally, you’ll be doing a combination of informing, educating and entertaining your audience through your email autoresponders.

This is one of the best ways to level up your business because it’s a cost-effective strategy that builds momentum over time. It lets you build a strong rapport with your subscribers and most systems give you a plethora of analytical data so that you can improve your conversions over time.

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Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents. https://ConnieRagenGreen.com