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Email Marketing Basics
Email Marketing Basics for Online Marketing
Here, I’ll share five reasons why settling for email marketing that’s ‘good enough’ could actually harm your business. It’s time to uplevel your email marketing basics and get serious about growing your business and your income.
You’ve heard it over and over — email marketing is an essential part of any online business. If you’re not doing it now, or only occasionally, it’s time to ramp up your efforts. But did you know that implementing email marketing the wrong way could actually hurt your business instead of helping it?
Despite the many marketing channels available today, businesses rely on email marketing to engage customers in a personal way. It’s still the best channel to reach people and offer them value.
But there is a right way and a wrong way of doing it. If you’re engaging your audience on autopilot, without a good email marketing strategy in place, you could be hurting your brand and driving customers away.
It’s not enough to deliver ‘okay’ email marketing. Basics make a difference. Here are the 5 reasons why.
1. Email Marketing is Too Important to Leave to Chance — If you aren’t including email marketing in your digital marketing toolkit, you’re missing out on incredible opportunities and…