Email Compliance with DKIM and DMARC… Solutions That Make Sense
Email Compliance with DKIM and DMARC: Changes for 2024
Email Compliance with DKIM and DMARC is important for everyone doing business online. If you’re an online entrepreneur, you’ve probably seen other marketers chattering online about the authentication rules that began taking place in February 2024.
Many people have been using Gmail or Yahoo to send emails to their customers, and if you have been doing that, too — these rule changes are going to affect you. Email Compliance with DKIM and DMARC are here to stay!
This was announced back in October of 2023 when both Google and Yahoo made changes to their bulk sender guidelines. Those who aren’t in compliance are going to struggle with deliverability in getting their emails to inboxes.
Below, we’re going to talk about why this is happening and what you can do about it. Don’t panic, but don’t procrastinate, either. Email marketing is one of the most effective ways to reach your target audience, and it’s an aspect of your business you have to maintain in a pristine manner.
Why Is This Happening Now?
Spam has always been a problem, and at every turn, major companies have worked hard to ensure spammers are prohibited from cluttering your inbox. One main reason they…
