Email Compliance with DKIM and DMARC… Solutions That Make Sense

Connie Ragen Green
8 min readFeb 3, 2024
Connie Ragen Green — Email Compliance with DKIM and DMARC… Solutions That Make Sense

Email Compliance with DKIM and DMARC: Changes for 2024

Email Compliance with DKIM and DMARC is important for everyone doing business online. If you’re an online entrepreneur, you’ve probably seen other marketers chattering online about the authentication rules that began taking place in February 2024.

Many people have been using Gmail or Yahoo to send emails to their customers, and if you have been doing that, too — these rule changes are going to affect you. Email Compliance with DKIM and DMARC are here to stay!

This was announced back in October of 2023 when both Google and Yahoo made changes to their bulk sender guidelines. Those who aren’t in compliance are going to struggle with deliverability in getting their emails to inboxes.

Below, we’re going to talk about why this is happening and what you can do about it. Don’t panic, but don’t procrastinate, either. Email marketing is one of the most effective ways to reach your target audience, and it’s an aspect of your business you have to maintain in a pristine manner.

Why Is This Happening Now?

Spam has always been a problem, and at every turn, major companies have worked hard to ensure spammers are prohibited from cluttering your inbox. One main reason they do this is because if the user is annoyed, they may switch to an option that prevents spam better.

Google and Yahoo made a decision that anyone sending bulk email (which means 5,000 or more emails per day) as well as other volumes to Gmail accounts would need to be authenticated.

They’re doing this to prevent unwanted emails as well as malicious mailings such as spoofing or phishing emails that are fraudulent and aim to scam people, not just spam them.

Everyone should welcome these changes because it means your brand is also going to receive a level of protection against anyone impersonating you. This happens from time to time, and it’s a way to sabotage your reputation or trick customers without your knowledge.

Who and What Do I Recommend Right Now?

You must get this done right now, in order to comply with the new rules and make sure your emails are…



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.