Edge Out the Competition to Become a Thought Leader

Become a Thought Leader in Your Niche

Connie Ragen Green — Edge Out the Competition to Become a Thought Leader

How are you coming along with your online business? I encourage you to look into a niche and discover if it has the potential for profits. If you hit on an idea where there are paying customers, then you’ll want to tap into that niche until you exhaust it. Let’s discuss some backend tactics that allow you to edge out competitors and help you to become a thought leader in your niche.

You may have already worked on strategies to position yourself as an expert when you created and launched your first information product. So since your audience is now looking at you as the authority figure, it’s time to provide what they need once again.

This is what’s known as your backend product line. You have an original product and a customer list — so you need something else they can order from the catalog of items your niche may need. Let’s look at a few examples:

Let’s say you chose to tap into golf as your niche. Your first product was Golf for Beginners. It did well, and you developed a following of interested fans who liked how you taught them the basics of the game. What’s your next step?

You’ll want to brainstorm all of the problems that golfers have so that you can create individual products that…