eCourse Creation Using the “Single Problem, Single Solution Strategy”: The Benefits of Keeping It Simple
Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. This is the exact opposite of the strategy I’m sharing with you here on eCourse creation.
Now, a 3,000-word blog post can be great for traffic, but only if you’ve kept it tightly focused. But what happens all too often (in blog posts and in course development) is that every point covered brings up a new point to be addressed.
Logo design leads to business card formatting.
Business cards lead to taglines.
Taglines lead to ideal client avatars.
Avatars lead to…well, you get the idea. The point is, when you strive to provide the very best information for your audience, it’s easy to want to include one more important detail. Soon, you’ve outlined an encyclopedia’s worth of content that overwhelms not only you, but your clients as well.
One Problem, One Solution
Most people don’t need or want an all-inclusive answer. If your course helps your clients identify their ideal client, then including information about choosing a domain name might seem relevant, when it’s really just a distraction.
Worse, if you try to branch out too much, you run the risk of overwhelming your customer. Too much of that, and she’ll log out and never return, for this or any other course you create. Not because you’re a bad coach, but because she will be convinced that she’s a bad student. This is the last thing you want to feel responsible for.
Here’s another issue with trying to include too much info in a single course: Depth of knowledge. When you try to include too much information, what you end up with is very thin coverage of a lot of different topics. Go deep instead of wide for best results. I have done this with my Internet Marketing Six Pack course and it is very successful.