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Driving Massive Traffic Using Medium
It was the spring of 2017 when I first heard about Medium in its latest iteration. Back in 2009 I had signed up for the earlier version and had even submitted some articles. But in 2017 I had become aware of someone named Benjamin Hardy, a graduate student in philosophy who was also a young married father of three foster children living in South Carolina. I was intrigued by him and his perspective on life and wanted to know more. When there were whispers about driving traffic using Medium I was all ears.
You should know that I’m a marketer first and a writer second. It was odd to me that Hardy was writing on a platform that wasn’t his own. How would he build a following, and a list, and an income stream? Obviously, I didn’t get it.
For several months I read his articles, all on personal development and was pleased one day when I scrolled to the bottom of the article I was reading and saw that he had now included a call to action. He sent me to an optin where I could download a report called “How to Achieve Your Peak State.” Of course, this was an irresistible title so I opted in. What I received was a seventeen page report, well written and presented as a checklist for getting your morning routine in order.
There was nothing extraordinary about the bullet points he included, but what he shared within each point was out of this…
