Digital Products or Affiliate Marketing As Your Business Model

Connie Ragen Green
10 min readFeb 14, 2024
Connie Ragen Green — Digital or Affiliate Business Model

Digital or Affiliate… Vendor Versus Affiliate Models

For many newbies who have been sitting on the sidelines figuring out which direction to go when starting an online entrepreneurial career, the decision often boils down to two options — promoting or selling products. When you choose either the digital or affiliate business model, it’s up to you.

There are definite pros and cons to each one, and some of that is based on your own personal skills and preferences. But other aspects of your decision will be based on things like profit potential, ease of implementation, and even the speed with which you can earn.

There are some new things that have changed in the marketplace in recent years making it easier than ever for people to choose either of these methods for their business — or, combine them into one lucrative option!

Below, we’re going to go over some things that might sway your mind to select one over another, and help you start off on a path that will not only be profitable, but personally fulfilling as well.

How Fast You Can Get Your Money

There’s a big difference between how fast you can earn money and how fast that money is deposited in your bank account. We’re starting off with this point, because for many (if not most) people, the desperation they feel in needing to get paid is palpable.

In order to calculate the speed with which you can earn, several factors come into play. For example, as a digital vendor of products like eBooks or video courses, you have to factor in the product creation time and whatever amount of time you want to spend recruiting affiliates.

This is going to vary for everyone because it takes some people months to create products and others a few hours. It’s feasible for some people to come up with a product idea, create it in a day, tell affiliates about it and start having money in their PayPal or Stipe account within 24 hours.

But that’s not usual for everyone. Most people take at least a few weeks. Once it’s live, though, you will only have to check to see how fast your payment processor is in depositing the funds to your bank.



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.