Creating Your Marketing Newsletter

Connie Ragen Green
13 min readMar 20, 2024
Connie Ragen Green — Creating Your Marketing Newsletter

Creating Your Marketing Newsletter

I’ve created this post as a mini-training for you to begin creating your marketing newsletter. Here, you’ll learn the necessary skills and knowledge to create engaging newsletter content.

You’ll develop a content strategy, build an ideas bank, create compelling subject lines, and use visual elements to appeal to your ideal readers.

Create Your Newsletter Content Strategy

First, build an ideas bank. A successful newsletter is not a one-off event. To keep up the frequency your readers expect, you need a supply of fresh, engaging content ideas that align with your brand and resonate with your readers.

In an earlier post, I asked you to look at your target reader’s needs and preferences. Let’s go deeper into this.

Find Topics Your Readers Want… Here are other ways you can pick topics you know your audience likes to read about:

  • Research trending industry news
  • Check back in with social media comments
  • Repurpose existing material with fresh spin/additional value
  • Leverage user-generated content
  • Expand content to align with seasonal events
  • Use AI tools

Let’s look at each of these in more detail…

Research trending industry news: Subscribe to leading industry magazines, blogs, or newsletters. Join LinkedIn groups, Facebook groups and Reddit communities. You can also set up a Google Alert for key industry terms. This way, you’ll get emails whenever new content related to these terms is published online.

Check back in with social media comments for ideas: Remember that communication changes fast on social media channels. Note the questions, comments, and discussions your followers are currently having.

Repurpose existing material to transform it into newsletter content: For example, summarize a blog post that received a lot of
engagement, select key tips from a product guide or tutorial, and choose insights from a recent webinar or podcast episode.



Connie Ragen Green

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.