Creating Your Marketing Newsletter
Creating Your Marketing Newsletter
I’ve created this post as a mini-training for you to begin creating your marketing newsletter. Here, you’ll learn the necessary skills and knowledge to create engaging newsletter content.
You’ll develop a content strategy, build an ideas bank, create compelling subject lines, and use visual elements to appeal to your ideal readers.
Create Your Newsletter Content Strategy
First, build an ideas bank. A successful newsletter is not a one-off event. To keep up the frequency your readers expect, you need a supply of fresh, engaging content ideas that align with your brand and resonate with your readers.
In an earlier post, I asked you to look at your target reader’s needs and preferences. Let’s go deeper into this.
Find Topics Your Readers Want… Here are other ways you can pick topics you know your audience likes to read about:
- Research trending industry news
- Check back in with social media comments
- Repurpose existing material with fresh spin/additional value
- Leverage user-generated content
- Expand content to align with seasonal events
- Use AI tools
