Member-only story
Creating Low Content Products to Sell
Creating Low Content Products: Increase Revenue without Spending Hours in Product Development
It’s no secret that product creation takes a great deal of time. For many business owners and entrepreneurs, this can be a major drain on their resources. Creating low content products is a way to provide high-value solutions for your target audience without spending countless hours and money developing complex products and services. If done correctly, you can multiply the results of your content efforts tenfold.
What Are Low-Content Products?
In contrast to most products, like an online course which contains a great deal of text and/or video, “low-content” products are light on text and images. Instead, they offer a simple solution to a targeted need. Some examples of common low-content products include checklists, templates, journals, recipes, worksheets, and lists of valuable resources.
It’s important to understand that low content does NOT mean low value. You still need to understand your audience’s needs and plan the content in such a way that it will make a difference in their lives. But the actual content creation takes less time and involves less work on your part.
