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Create an Irresistible Lead Magnet
Irresistible Lead Magnet Ideas for Entrepreneurs
When it comes to lead magnets, saying that the ‘free’ bar has been raised would be an understatement. Gone are the days when visitors to one’s website would hastily type out their email address just to get a freebie. Your irresistible lead magnet must help you to grow an audience and build a list of prospects.
People are far more web savvy these days and tend to be reluctant to divulge their email address because they know that they’re going to be receiving promotional emails in the future.
So your lead magnet (freemium, freebie, opt-in gift, free giveaway — or whatever you want to call it) must be highly tempting and offer a solution to their pressing problems. This is key to increasing your opt-in conversion rate.
Get These Rules Wrong and No One Will Want Your Lead Magnet
There are 3 unwritten rules when it comes to putting a lead magnet in front of your audience:
1. It must grab attention and be something that your audience desperately needs. Your mantra here is this, “Targeted, specific and relevant!”
It should have a compelling value proposition that encourages your audience to quickly type out their email address in the opt in form because they…
