Crafting Your Story
Leads and Potential Customers from Crafting Your Story
Here, I’ll share how you will set yourself apart from everyone else in your niche by crafting your story. Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Marketers will often highlight the features and benefits of their latest creation but then fall short because they didn’t include a story. Crafting your story is the single most important part of building and growing a lucrative business to serve the people who may resonate with the message you have to share, and can only hear it from you.
The art of storytelling in business can be crucial to your success. It can mean the difference between having a sales funnel full of leads or barely staying alive because you’re connecting with the wrong people. People will spend their money with you only after then know, like, and trust you. What better way to build that relationship than with your storytelling skills.
Connect with the Right People
Of course, your storytelling skills are wasted unless you identify your ideal clients and where to find them. Think too broadly and you’ll attract freebie seekers or others who will request a price reduction. Or you’ll find those who can afford your price point but who don’t want to do the…
