Crafting Your Book Title So They Can’t Ignore You
When I began writing to build my business back in 2006, it was blog post titles I was most concerned with each day. There was SEO (search engine optimization) to consider so that people could find me. There was also monetization to think about. Crafting a book title would come later, once I’d published my first full-length, non-fiction book. Let’s discuss crafting your book title so that others cannot ignore you and what you have to offer.
In the world of Amazon — and book publishing in general — your book title must grab the reader’s attention. Contrary to the old adage, “You can’t judge a book by its cover,” readers do exactly that: They create a split-second opinion about a book based on its title and its cover. If it doesn’t grab them within three seconds of viewing, they have already scrolled to the next page. Craft a book title they can’t ignore and your book will skyrocket.
Crafting your title involves some copywriting along with a sales strategy, SEO (search engine optimization), and marketing all rolled into one. If you want to be easily discovered in the wonderfully huge Amazon marketplace, then discoverability is paramount and makes your title that much more important.
For example, children’s author Katie Davis penned a book titled, “How to Write a Children’s Book“. Guess what pops up first in the Amazon search field when aspiring children’s authors search for “how to write a children’s book”? My long-time friend and co-author, the late Geoff Hoff published a book on how to write a short story and continues to rank near the top for the search “how to write a short story” after all these years.
Your title doesn’t have to be a keyword search term but think of some keywords that you might use to search for your book. If there is a clever way to weave those keywords into your title, give it a try. For example, I have more than twenty-five books published, as of this writing. Here are a few of my titles, so you may see how I approached this concept of crafting your book title:
- In Pursuit of Healthy-Ness: How I Reinvented My Life with Intermittent Fasting
- Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Own Potential