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Crafting Your Book Title
Crafting Your Book Title So They Can’t Ignore You
When I began writing to build my business back in 2006, it was blog post titles I was most concerned with each day. There was SEO (search engine optimization) to consider so that people could find me. There was also monetization to think about. Crafting a book title would come later, once I’d published my first full-length, non-fiction book. Let’s discuss crafting your book title so that others cannot ignore you and what you have to offer.
In the world of Amazon — and book publishing in general — your book title must grab the reader’s attention. Contrary to the old adage, “You can’t judge a book by its cover,” readers do exactly that: They create a split-second opinion about a book based on its title and its cover. If it doesn’t grab them within three seconds of viewing, they have already scrolled to the next page. Craft a book title they can’t ignore and your book will skyrocket.
Crafting your title involves some copywriting along with a sales strategy, SEO (search engine optimization), and marketing all rolled into one. If you want to be easily discovered in the wonderfully huge Amazon marketplace, then discoverability is paramount and makes your title that much more important.
