Crafting an Email Campaign for New Readers
Crafting an Email Campaign for New Readers
One of the biggest challenges new list builders face is figuring out what to send their subscribers after they sign up. You may have an idea for some ongoing content, maybe a weekly or monthly newsletter. That’s great, but the most important messages your readers will get are the ones that you send them right after they sign up.
There are some very good reasons why you need to get in touch with them immediately after they sign up and email regularly for the first week or two. The main reason is that this is the time when your subscribers are most interested in whatever topic your blog and email list are about. They just invested the time and trusted you enough to give out their email address. That means they are also more likely now than ever to open your emails.
Which brings us to reason number two. Since they are interested and open to what you have to share, this is the perfect time to start building that relationship with your new readers and cement that trust.
It’s also a great chance to open the conversation and learn more about who your readers, subscribers and your target market in general are. Learn more about what motivates them and what they struggle with.
