Member-only story
Copywriting Terms: Some Key Ones to Know
Understanding Key Copywriting Terms
Now that you understand what copywriting is and how it works, it’s time to learn a few important marketing terms. Even if you plan to outsource your copy, you’ll still want to know what these copywriting terms mean so you can communicate easily with your copywriter.
Call to Action (CTA)
This is the point where copy instructs readers to do something. Here are a few example CTAs that you can use in your own marketing:
- Call 1–800–000–0000 for a Free Consultation
- Book Your Free Discovery Session Today
- Sign Up for the Newsletter and Never Miss a Sale
- Follow Me on Instagram
- Leave a Review on Facebook
As you can see, CTAs can cover a range of instructions. However, to keep your CTAs effective, ask your readers to take only one action. If you ask your visitors to sign up for your mailing list, book their first session with you, and follow you on Instagram, you’ll overwhelm them. So, pick the one action you want them to take right now.
Search Engine Optimization (SEO)
Search engine optimization is about making your content and website easy to find in search engine results…
