Copy Writing: Case Studies Tell Your Story

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Copywriting Case Studies are an effective way to share what you have to offer with those who will most benefit from your experience and knowledge on a particular topic. Remember that you will always be your own best case study, so begin there when telling others what they might expect from using your product or service. This is a recent example of how I used myself as a case study for a new training course on joint ventures:

“In 2008, less than two short years after first coming online I attended the “Big Seminar” in Atlanta, Georgia. This was an event held twice annually and founded by legendary marketer Armand Morin. It was during this three day live event that I connected with people who were doing exactly what I wanted to do…creating information products, eBooks, and trainings as a way to earn a lucrative living exclusively on the internet.

On the third day I met Dr. Jeanette Cates, affectionately known as the “Tech Tamer” because of her propensity towards helping people to move forward with their online businesses despite their fear or lack of experience with technology. Jeanette and I became fast friends and within a few months she approached me with an offer I could not refuse. She suggested that we form a joint venture to teach a course together.

I was ecstatic at her offer, to say the least! But I had no idea where to begin. Over the next three years she and I JVed on a number of projects, including a live event in Las Vegas, an online course with a membership site, several training courses, and five entrepreneur’s retreats. My business skyrocketed, my credibility increased exponentially, and I was perceived in an entirely different way. Jeanette’s business also took off, and together we became much more than the sum of what we had been before our joint ventures.

The only thing missing from this experience is that we did not have access to the training you are receiving here. If Noel Watts had been around back then, and Google Docs had contained all of the features it now does on collaborating, editing, and sharing information and documents in real time, our story of joint venturing for our businesses would have been much grander and far more successful and lucrative.”

You can see that copywriting case studies add a more personal aspect to your web sales copy. The formula I continue to use because it is so effective is called “before, after, AFTER”. First I shared where I was before I was approached to be a joint venture partner. Then I go into a discussion of what happened immediately afterward. And finally I share what occurred further down the road, as a result of my initial experiences JV-ing with Dr. Cates. I would encourage you to practice with this style of copywriting and incorporate it into your sales copy. You may also find my article on creating sales copy templates helpful.

My Really Simple Sales Copy training course could be just what you need to create your own web sales templates with my help and to sell more of your information products and training courses than you ever thought possible.

I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.

Originally published at

Online marketing strategist, author, speaker, and publisher working with entrepreneurs on six continents.

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