Content Site Silo Strategy
Your SEO Content Site Silo Strategy
It’s not uncommon for online marketers to struggle with ranking their site, whether it’s brand new or has been in existence for quite awhile. There are a large number of competitors working against you, so you have to do everything in your power to boost your rank and overcome their efforts. Having a content site silo strategy is a smart solution. Let’s define this concept first…
A content silo is a method used in search engine optimization (SEO). It involves taking your website content and structuring it around keyword-based themes. In short, when you create a ‘silo’ structure, distinct sections on your website are created by grouping any related content together.
One way you can sabotage your site is by letting your enthusiasm to lead your niche run rampant, where you are publishing content quickly, yet lacking any type of organization and structure that makes navigation easier on both search bots and human visitors.
It’s understandable for you to be excited about the information you have to share with your audience. But if your topics are scattered and your site is not capable of allowing people to find what they need with ease, you are going to run into problems from seeing visitors bounce away quickly to not getting ranked at all.
