Content Creation to Make Google Love You
Content creation is the most important part of your marketing strategy, and must be done with a goal and intention in mind. Are you creating content that Google will love, or not giving it much thought when it comes to ranking for your best keywords and SEO (search engine optimization) as you grow your business?
Cornerstone content is the best, most important article(s) on your website. These are the posts you make to rank high in the search engines and look like the authority you are. Your goal when writing one of these articles is to provide the best and most complete information on your topic. Your goal isn’t to sell, at least not right away. You want to present yourself and your website as THE authority on your topic, the one readers turn to for solid information and advice. Creating cornerstone content that is also evergreen is a worthy goal.
With the right cornerstone content, you can raise brand awareness and possibly achieve high rankings in the SERPs bringing you free traffic. You build natural links from other pages on your site, from social media channels and from external sources. You position yourself as an authority in your business and you increase trust in your brand and your products. And you also attract prospects who can be nurtured into new customers.
