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Client VIP Days
The Magical Benefits of Offering Client VIP Days
My new mentee, Joyce, was a web designer who helped female entrepreneurs create digital commerce shops. With her help, clients could create websites that allowed them to sell their products at any time of day or night. They could easily fill orders, accept payments, and process returns. Initially, offering this help as part of a “Client VIP Days” strategy was the furthest thought from her mind.
She loved getting to set up her clients with their new shopping cart software. But after a while, she noticed a trend. It took her clients weeks to learn how to use the software and even longer to become confident with it.
Since she wanted to flatten that learning curve, Joyce decided to do something she’d never done before. She began offering her clients a VIP day. For one full day, a client would fly to her location and get one-on-one tutorials while they worked together on her website.
Although she was nervous about this offer, Joyce decided to open it up to the first three clients that responded. She was delighted when all three spots were filled within twenty-four hours by clients that were eager for her knowledge and insider training.
Joyce knew she was on the right track after she’d completed the VIP day with each client individually…
