Call to Action: Where You Need a Strong CTA

Why You Must Ask For What You Want and Tell Your Prospects What Action to Take Next

Connie Ragen Green — Call to Action: Where You Need a Strong CTA

Places Where You Need a Strong CTA (Call to Action)

First of all, let’s review the concept of a “call to action.” The abbreviation for this is CTA and it’s a marketing term. This describes the part of your sales letter, email message, web page, blog post, article, a social media…