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Call to Action: Where You Need a Strong CTA
Why You Must Ask For What You Want and Tell Your Prospects What Action to Take Next
Places Where You Need a Strong CTA (Call to Action)
First of all, let’s review the concept of a “call to action.” The abbreviation for this is CTA and it’s a marketing term. This describes the part of your sales letter, email message, web page, blog post, article, a social media update and any other other content that you create that helps make the sale. It’s the “call” you create for your audience to entice them to “take action,” such as opting in for a free report or other gift, or making a purchase.
All the stages of your customers’ buying cycle need a strong CTA. The right call to action at the right time is imperative if you want to have a good return on investment, keep building your list, and influence your audience with your products and/or services. There are numerous places to put a strong call to action; let’s look at a few.
Above the Fold
When you see advice to place your CTA “above the fold,” this involves knowing what your audience sees when they click on your email, website, or other form of content. It is important when determining where “above the fold” (which is the time before your audience must scroll or swipe) to place your CTA.
