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Building a Brand People Will Love
Why It’s Important to Build a Brand and Connect with the People Who’ll Love What You Have to Offer
Branding. You know the word and may even understand its importance, but are you building a brand so people will love what you have to offer? Your brand is sort of like your identity. It should be unique, easy-to-understand, and draw people towards you. Your brand is representative of who you are, sometimes without saying a word. Your brand may go ahead of you, trail after you, and linger in people’s minds in your absence. Done well, it will be memorable enough that people can’t shake it from their minds triggering them to think of you at the exact time they need whatever it is you have.
Anything can be a brand.
- Coffee
- Mattresses
- Tequila
And…
- People
That means that you, yourself, may be a brand that stands out and gets noticed. Whatever your brand, if you build a great one, people will love you.
Brands have a lot of technical parts. They include…
- Logos
- Color schemes
- Names
- Tag lines
