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Blogging for Personalization and Connection
Why Blogging Creates an Opportunity for Personalization and Connection
Blogging has been an integral part of my marketing strategy since I first began at the end of the year in 2005. It was a struggle at first as I found my way as both a writer and a marketer. I wrote about what I knew at the time and created numerous blogs on topics such as small dogs, the Law of Attraction, real estate for investors, weight loss with walking, reinventing your life, and how to write an eBook. At that time I did not fully understand the power of blogging for personalization and connection and was simply pushing out content to the world. Soon I changed my habits and it was the final blog I mentioned here that helped me to take off and build a solid business.
Why was my blog, called “eBook Writing and Marketing Secrets” such a popular one? It was due to the fact that I was sharing more about myself and my journey with eBooks, I believe. This personalization helped me to connect with my readers. They flocked to me as I outlined every detail of how I wrote my first book — the topic was Real Estate Farming — and sold it on a website. This was years before Amazon had jumped into the publishing world and afforded us great opportunities with the now defunct Create Space and the ongoing Kindle Direct Publishing (KDP) so everyone who wanted to could become a published…
