Now that you’ve got your book published, you may be questioning what comes next. Now is the time to start shouting from the rooftops about your book because if you don’t tell people about it, they simply won’t know it exists. And contrary to popular belief, just because your book is available on Amazon doesn’t mean it will show up in millions of Amazon searches. Your goal is to find readers and raving fans, so let’s talk about how to get a million fans for your new book, shall we?
Part of becoming an author these days also means becoming a marketing expert. Hiring a public relations firm is certainly one option, but for many authors — especially first time authors — PR firms are not budget-friendly. The key is to gain national recognition and get your name in front of as many people as possible, which requires writing pitches to those who have access to your ideal audience.
- Schedule a national book tour. This type of scheduling requires lots of footwork and research mixed in with some travel expertise to be successful. Target big box bookstores as well as independent bookstores in areas where your ideal readers are located. Bookstores are interested in how your book will bring people in to their stores so include a synopsis of your book in your pitch. Also outline your social media plans and how your plan will align with their current social media campaigns. Keep in mind: Scheduling tours in big cities is best done well in advance due to the high demand.
- Schedule television and radio interviews. While planning your book tour, take some time to reach out to local television and radio stations to land interviews; of course, finding the best contact is paramount so you’re not wasting time. Decide which type of segment you’re best suited for and do your research on specific programs, hosts, and producers. Make yourself stand out from the rest of the pitches by including any relevant fun facts or ties to that local area. And don’t think any show is too big for you to land; I knew a virtual assistant who landed a an interview spot on The Dave Ramsey Show simply because she took a chance and answered an open call specific to her industry.
- Arrange blog tours and podcast tours. Don’t discount blogs or podcasts as part of your promotional efforts. A blog tour is simply a written…